The Lily and Rose Story

Meet our Founder

Therese Zetterberg

Born in Sweden, Therese Zetterberg has a background in fashion and a trademark style that is a bold combination of playfulness, timeless and couture glamour. Therese’s striking style has created a successful concept, which founded two of her complementary fashion brands, Zetterberg Couture and Lily and Rose.

Since Zetterberg Couture launched in 2---,

Therese has been designing exclusive couture dresses for the Swedish Royal family, as well as many A-list stars, and bespoke bridal pieces. Lily and Rose was established to complement the clothing of Zetterberg Couture, with an ethos to produce stunning pieces for remarkable people. Each piece of jewellery would have character and charm, displaying the passion and humour of the designer, craftsman, and ultimately, the customer who wears the piece. The name of the brand was inspired by the popular 90s TV series, Sex and the City, which follows the lives of four fashionable women living in New York City, one of whom names her two daughters Lily and Rose.

...Made in Seoul

All Lily and Rose jewellery is created in Seoul, South Korea, where we work closely with a family-owned business, who have over 30 years of experience in handcrafting jewellery. At Lily and Rose, we value the importance of exemplary craftsmanship, a shared vision with our Korean partners of over 10 years. The brand prides itself in producing high-quality jewellery and regularly visits the workshop to monitor production, ensuring the finest original pieces.

As a company, we have always worked ethically with a good set of base values. This has helped build our reputation as a brand and success over the years. We also pride ourselves in having an excellent working environment for our employees, and this is evident as all our staff have been part of the Lily and Rose journey for at least 5 years. We, at Lily and Rose, understand the importance that all employees are paid and treated fairly and can guarantee that The 10 principles of the United Nations Global Compact are followed.